PUBLIC RELATIONS MANAGER-SES - 64027572

Requisition No: 870938 

Agency: Department of Health

Working Title: PUBLIC RELATIONS MANAGER-SES - 64027572

 Pay Plan: SES

Position Number: 64027572 

Salary:  $110,000.00-$113,000.00 

Posting Closing Date: 03/20/2026 

Total Compensation Estimator Tool

Job posting category – Open Competative

Your Specific Responsibilities:

This position spends the majority of the time engaged in supervisory responsibilities. This includes communicating with, motivating, training, and evaluating employees in addition to planning and directing employees' work. The incumbent has the authority to hire, transfer, suspend, lay off, recall, promote, discharge, assign, reward, or discipline subordinate employees or effectively recommend such action. The incumbent will also be required to develop performance expectations, meet with staff regularly to discuss performance, complete performance reviews, maintain vacation and work schedules, ensuring proper coverage, and complete timesheets. This is a highly responsible and professional position that maintains cooperative relationships with the community, media, public relations and public information. In addition, may provide consultative public relations services to the Health Officer/Administrator and other Senior Management staff of the Florida Department of Health in Miami-Dade County. This position meets the requirements as defined in Chapter 447.203, (4), Florida Statute, Duties Include, but not limited to:

Responsible for all supervisory duties including, but not limited to, hiring and selection, developing performance plans, conducting performance appraisals, planning and directing their work, approving leave, and taking disciplinary action as appropriate.

Reviews of legislative bill analyses prepared by Department staff for appropriateness and accuracy, revises as necessary.

Reviews and tracks local ordinances to provide input to local government on matters related to public health.

Provides management consultant support services and assistance in the analysis and development of operational procedures to improve management capabilities.

Provides consultation and technical assistance regarding the planning, implementation and monitoring of public awareness activities for the county.

Provides assistance to agency officials and their staff to promote the most efficient and effective accomplishments of the operating objectives at the lowest cost.

Responds or coordinates responses to questions, complaints, legislative inquiries and issues generated from any other source when professional or program knowledge perspective is required.

Responsible for the preparation and distribution of professional media releases relative to Departmental programs. Ensures that media releases are communicated to appropriate people clearly, accurately and are following rules, regulations and guidelines applicable to the Department.

Reviews and approves public health awareness campaigns, works with Department of Health Office of Communication and programs.

Manages the Workflow process in the county, provides guidance and approval. Reviews, comments and suggestions made by DOH-Comms on each submitted document.

Obtains needed information from Subject Matter Experts (SME) and provides the compiled information to the Health Officer/Administrator for final DOH-Miami-Dade review. 

Communication & Messaging

• Develop and implement communication strategies that support organizational goals.
• Prepare press releases, media statements, talking points, newsletters, and public reports.
• Ensure all public messaging is accurate, accessible, and aligned with organizational policies.

Works with agencies in shared marketing campaigns alongside the SME.

Acts as spokesperson for the Department when requested and approved. Build and maintain relationships with journalists, media outlets, and communication partners. Develop press releases, informercials, PSA, films etc. for the department. Handles if applicable social media platforms such as twitter, Facebook or Instagram. Works with the Information Technology department to ensure website is accurate and up to date. Overseas and provides final review at the local level for all marketing material created. Provides supervision to the graphic designer at DOH-Miami-Dade, participates in the development of marketing material for the local DOH-Miami-Dade. Supervises the marketing coordinator for the Department of Health in Miami-Dade County.

• Coordinate press conferences, interviews, and media briefings.
• Monitor media coverage and provide analysis to leadership.

If Applicable; Public Engagement

• Manage the organization’s presence across social media platforms and digital channels.
• Respond to public inquiries and maintain open communication with community stakeholders.
• Support outreach campaigns, public meetings, and community events.

Serves at the agency representative in organizations and committees as assigned. Assists in writing and reviewing documents.

Works closely with elected and appointed officials in advancing the public health agendas.

Crisis & Emergency Communications: Is assigned to the public information seat in disasters and manages the information.

• Lead communication efforts during emergencies, ensuring timely and accurate public updates.

• Collaborate with emergency management teams to develop crisis communication plans.
• Provide real time information to the public, media, and partner agencies during incidents.
• Serves as community liaison and interacts with all private and governmental agencies for homeland security and other potentially catastrophic events.

Internal Collaboration: Responsible for liaison activities between community resources and Department staff to insure and/or expedite the provision of services on countywide basis, and for monitoring and evaluation of services being provided.

• Advise leadership and staff on communication strategies and best practices.
• Coordinate with departments to gather information and ensure consistent messaging.
• Train staff in media interaction and communication protocols when needed.

Leads in maintaining the information for the distribution database.

Prepare briefing packages and speaker’s notes.

Coordinates with County on legislative matters and budget requests.

Manages the offices sub-indicators as related to the Strategic Indicators of the Florida Department of Health in Miami-Dade County.

• May require availability outside standard business hours during emergencies or major events.
• Work may involve coordination with multiple agencies, community groups, and media outlets.

Performs all other duties as assigned.

Required Knowledge, Skills, and Abilities:

Skills

• Speaking — Talking to others to convey information effectively.
• Reading Comprehension — Understanding written sentences and paragraphs in work-related documents
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Writing — Communicating effectively in writing as appropriate for the needs of the audience.
• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Knowledge

• Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Related occupations
• English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
• Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Abilities

• Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
• Speech Clarity — The ability to speak clearly so others can understand you.
• Speech Recognition — The ability to identify and understand the speech of another person.
• Written Expression — The ability to communicate information and ideas in writing so others will understand.
• Written Comprehension — The ability to read and understand information and ideas presented in writing.

Qualifications:

Minimum –

Three years of experience in Public Health, experience managing digital and social media outlets, experience creating marketing materials, experience in public speaking.

Preferred –

Incumbent in this position is preferred to have a master's degree or higher from an accredited college or university. Relevant professional experience may substitute for the required education on a year for year basis.

Where You Will Work:

8323 NW 12 St. #212. Miami, FL 33126.

Florida Department of Health Mission, Vision, and Values:

Mission:

To protect, promote & improve the health of all people in Florida through integrated state, county & community efforts.

Vision:

To be the Healthiest State in the Nation.

Values:

I nnovation: We search for creative solutions and manage resources wisely.

C ollaboration: We use teamwork to achieve common goals & solve problems.

A ccountability: We perform with integrity & respect.

R esponsiveness: We achieve our mission by serving our customers & engaging our partners.

E xcellence: We promote quality outcomes through learning & continuous performance improvement.

The Benefits of Working for the State of Florida:

Working for the State of Florida is more than a paycheck. The State’s total compensation package for employees features a highly competitive set of employee benefits including:

• Annual and Sick Leave benefits;
• Nine paid holidays and one Personal Holiday each year;
• State Group Insurance coverage options, including health, life, dental, vision, and other supplemental insurance options;
• Retirement plan options, including employer contributions

(For more information, please click www.myfrs.com);

• Flexible Spending Accounts;
• Tuition waivers;
• And more!

For a more complete list of benefits, including monthly costs, visit www.mybenefits.myflorida.com.

Please be advised:

Your responses to qualifying questions for this position must be verifiable by documentation provided through the electronic application process.  

This position requires a security background check and/or drug screening and participation in direct deposit. Any misrepresentations or omissions will disqualify you from employment consideration. Note: You will be required to provide your Social Security Number (SSN) in order to conduct this background check Successful completion of a drug test is a condition of employment for safety-sensitive positions.

Male applicants born on or after October 1, 1962, will not be eligible for hire or promotion unless they are registered with the Selective Services System (SSS) before their 26th birthday, or have a Letter of Registration Exemption from the SSS. For more information, please visit the SSS website: http://www.sss.gov 

If you are a retiree of the Florida Retirement System (FRS), please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida.  Your current retirement benefits may be canceled, suspended or deemed ineligible depending upon the date of your retirement. 

The successful candidate will be required to complete the Form I-9 and that information will be verified using the E-Verify system.  E-Verify is operated by the Department of Homeland Security in partnership with the Social Security Administration to verify employment eligibility.   

Incumbents may be required to perform emergency duty before, during, and/or beyond normal work hours or days.

All Florida Department of Health positions require the incumbent to be able to learn and communicate effectively, orally and in writing, in English. Applicants who do not meet this requirement will not be considered.  

The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer and does not tolerate discrimination or violence in the workplace. 

Applicants requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-877-562-7287). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation. 

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act. 

Florida has the third largest population of veterans in the nation with more than 1.5 million service men and women.  The Florida Department of Health (department) is committed to serving members of the United States Armed Forces, veterans and their families by encouraging them to apply for vacancies that fit their area of knowledge and/or expertise.  Through the Department's VALOR program, which expedites licensing for military veterans, the Department also waives initial licensing and application fees for military veterans who apply for a health care professional license within 60 months of an honorable discharge. These initiatives help ensure that the transition from military service into the workforce is as smooth as possible and reflects our appreciation for the dedication devoted to protecting our country.    

The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer, and does not tolerate discrimination or violence in the workplace.

Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.