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PUBLIC INFORMATION/MARKETING OFFICER - 64005795 1

Date: Nov 20, 2020

Location: FORT LAUDERDALE, FL, US, 33315

The State Personnel System is an E-Verify employer. For more information click on our E-Verify website.

Requisition No: 269861 

Agency: Department of Health

Working Title: PUBLIC INFORMATION/MARKETING OFFICER - 64005795 1

Position Number: 64005795 

Salary:  $60,000.00-$65,000.00 

Posting Closing Date: 11/30/2020 

OPEN COMPETITIVE OPPORTUNITY

64005795 GOVERNMENT OPERATIONS CONSULTANT II

PUBLIC INFORMATION/MARKETING OFFICER

We request that all applications be completed with People First - no faxed or mailed applications to the agency. Experience, education, and/or training used to meet the minimum qualifications and in response to the qualifying questions must be verifiable through information contained in your application.

When completing the online application, all gaps of employment or education greater than 90 days starting from high school must be explained (approximate date, month, and year) identifying company name or if unemployed. Incomplete applications will not be considered.

POSITION DUTIES & RESPONSIBILITIES:

The Public Information/ Marketing Officer is assigned in the Community Health Department reporting directly to the Community Health Director in conformity with state and federal regulations.

Marketing:

Provides communications and marketing support to DOH-Broward staff and DOH Office of Communications.  Reviews DOH-Broward and DOH Office of Communications brand marketing and communication policies. Assures marketing materials are up to date.

Reviews and coordinates design and printing standards, specifications and management control to achieve a standardization of Brand quality and appearance for all marketing material. Participates in the writing, design and layout of marketing material.  Reviews design and implements graphic standards which govern branding position and make appropriate recommendations on all marketing material. Liaison between staff and vendors to produce marketing/promotional material.  Reviews and approve layouts from graphic and printing vendors. Assists in the selection of photographs and graphics to support written material.  

Selects target media and product categories for proposed marketing activities. Advises DOH Broward leadership and staff on standards for public presentations and community events. Develop cooperative relationships with producers, graphic designers, and other marketing industry groups. Review, evaluate and recommend promotional ideas, materials and media designed to increase awareness of public health goals. Tracks and advises leadership and staff on new and innovative marketing trends.

Media:

Coordinates response to public records requests made by the news media. Provides timely response to media inquiries including talking points for interviews in coordination with DOH Office of Communications. Establish and maintain cooperative relationships with local media and community partner PIOs. Coordinates and prepare subject area experts for media interviews. Develops, prepares and coordinates distribution of news releases and social media postings to media, government and community partners.

Monitor news (National, Regional and Local) for current and emerging public health topics, rumors and public concerns and communicate key news/issues to staff as appropriate. Assure subscriptions are relevant and current annually.

Maintains Crisis Emergency Risk Communication plan including strategies to reach vulnerable populations and assure ADA compliance and update annually. Keep media and PIO contact lists updated.

Emergency duty required includes staffing the Joint Information Center (JIC) or serving as PIO at Special Needs Shelters or Points of Dispensing (POD) locations.

Responsible for coding Employee Activity Record (EARS). Responsible for the preparation of purchasing and the approval of purchasing including the assignment and responsibility of a Purchasing Card. Assigned responsibility for maintaining information in accordance with state and federal statutes, rules, regulations, and Department of Health policy as it relates to Information Custodian, Delegation of Authority.

Makes public presentations to officials, community groups and at other speaking engagements as directed by Community Health Director or agency Health Officer. Attends internal and external meetings, conferences and trainings as requested. Provides training at New Employee Orientation.

Perform other duties as required.

KNOWLEDGE SKILLS & ABILITIES

  • Knowledge of general office procedures and practices and ability to implement them.
  • Knowledge of public agencies involved in health and human services and Community Based Organizations in Broward County.
  • Knowledge of news media industry and marketing industry.  
  • Excellent customer service skills.
  • Excellent typing and computer skills needed including knowledge of Excel and Microsoft Word.
  • Experience in making presentations and speaking in front of a group of people.
  • Skilled in developing targeted marketing campaigns.
  • Ability to speak clearly and correctly, listen effectively, record and evaluate data. 
  • Ability to plan and organize work assignments and establish and maintain effective working relationships with others.
  • Ability to collect data and compile reports and correspondence.
  • Ability to communicate effectively and to establish and maintain effective working relationships with others. 

MINIMUM QUALIFICATIONS:

  • Valid driver's license free of major infractions and access to a reliable automobile to be utilized for work purposes.
  • Ability to work nights and weekends as determined by program needs.
  • Experience as a Public Information Officer for a governmental entity.
  • Experience designing and/or implementing marketing campaigns.
  • Experience updating and maintaining social media accounts.
  • PREFERRED QUALIFICATIONS
  • Bachelor's degree in business, marketing, journalism, communications or a related field from an accredited college or university.
  • Experience in crisis communication.

 

This position requires a security background check and/or drug screening and participation in direct deposit. 
Any misrepresentations or omissions will disqualify you from employment consideration.
You will be required to provide your Social Security Number (SSN) to conduct this background check.
You will be required to provide proof of education in the form of a degree or transcript.
The successful candidate will be required to complete the Form I-9 and that information will be verified using the E-Verify system. E-Verify is operated by the Department of Homeland Security in partnership with the Social Security Administration to verify employment eligibility.  
 
Incumbent may be required to work before, during and/or beyond normal work hours or days in the event of an emergency. Emergency duty required of the incumbent includes working in special needs shelter, or performing other emergency duties including, but not limited to, responses to or threats involving any disaster or threat of disaster, man-made or natural.
 
Male applicants born on or after October 1, 1962, will not be eligible for hire or promotion unless they are registered with the Selective Services System (SSS) before their 26th birthday, or have a Letter of Registration Exemption from the SSS. For more information, please visit the SSS website: http://www.sss.gov
If you are a retiree of the Florida Retirement System (FRS), please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida.  Your current retirement benefits may be canceled, suspended or deemed ineligible depending upon the date of your retirement.

The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer, and does not tolerate discrimination or violence in the workplace.

Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.

VETERANS’ PREFERENCE.  Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans’ Preference will receive preference in employment for Career Service vacancies and are encouraged to apply.  Candidates claiming Veterans’ Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code.  Veterans’ Preference documentation requirements are available by clicking here.  All documentation is due by the close of the vacancy announcement. 


Nearest Major Market: Fort Lauderdale
Nearest Secondary Market: Miami