DIGITAL MEDIA MANAGER - 55000611

Requisition No: 865786 

Agency: Department of Transportation

Working Title: DIGITAL MEDIA MANAGER - 55000611

 Pay Plan: Career Service

Position Number: 55000611 

Salary:  $60,948.04 - 78,873.94 

Posting Closing Date: 11/30/2025 

Total Compensation Estimator Tool

STATE OF FLORIDA DEPARTMENT OF TRANSPORTATION

JOB POSTING DESCRIPTION

912 / Public Information Office

CAREER SERVICE

CONTACT PERSON: Natalie Lowers

CONTACT PHONE NUMBER: 850-414-5211

CONTACT EMAIL ADDRESS: Natalie.Lowers@dot.state.fl.us

HIRING SALARY RANGE: $2,344.16 - $3,033.61 /biweekly range / $60,948.04 - 78,873.94 /annual range

Join FDOT and be part of the team that works as one to improve safety, enhance mobility and inspire innovation in the Florida transportation system.

Our Mission

The mission of the Florida Department of Transportation is to provide a safe statewide transportation system that promotes the efficient movement of people and goods, supports the state’s economic competitiveness, prioritizes Florida’s environment and natural resources, and preserves the quality of life and connectedness of the state’s communities.

Our Vision

As a OneFDOT team, we serve the people of Florida by providing a transportation network that is well planned, supports economic growth, and has the goal of being congestion and fatality free.

The Work You Will Do:

As part of FDOT Communications, you'll be part of a fast-paced team that helps tell FDOT's story. This position will be primarily focused on leading digital media monitoring and analytics, content and graphic creation, brand consistency, and support web content placement on the FDOT website.

The Difference You Will Make:

Through cooperation, coordination and collaboration among the OneFDOT team, you will be contributing to a strong and empowering culture of TRREC: Trust, Relationships, Respect, Empowerment, and Communication. 

How You Will Grow:

FDOT encourages our team members to grow through engagement, empowerment, training, and professional development.  Through our agency’s learning management system, you have access to hundreds of computer-based training and instructor-led courses. 

Where You Will Work:

Burns Building - 605 Suwannee Street, Tallahassee, Florida

Annual Salary Range:

$60,948.04 – 78,873.94

Your Specific Responsibilities:

This position is responsible for organizing and directing digital media activities of the Department's Communications Office and creating written and graphic content for use in written responses, and presentations conducted by Executive Leadership.

Creates written and graphic content to be used by the Department for various activities, such as responses to media and constituent inquiries, talking points, press releases, scripts, and internal and external communications. Assists with the production of graphics for social media, presentation slides, using Canva, Adobe InDesign, Adobe Photoshop, and Adobe Illustrator, as needed.

Oversees and manages Department digital media accounts and serves as the Functional Coordinator for FDOT.gov, working collaboratively with program areas, districts, offices, and consultants overseeing and managing processes, approvals and improvements for FDOT’s digital channels. Supports SharePoint administrative updates from the Public Information Office (PIO) and Executive Team. Assists in the approval of notices on SharePoint and development of messaging templates for internal and external messaging.

Implements digital media best practices, department branding, and emerging trends for all program areas, districts, and offices. Identifies and integrates social media metrics translating the data into actionable insights to support continuing growth of the Department's social media footprint.

Assists internal and external customers in a professional and courteous manner through all channels, including the Office telephone and email inbox.

The Successful Candidate will have the following required Knowledge, Skills, and Abilities:

Knowledge of:

• Excellent written and verbal communication skills, with knowledge of professional writing standards and the ability to identify, interpret, and communicate relevant information to internal and external stakeholders with little direction.
• Proficient in social media management, including platform-specific best practices and engagement strategies and ability to interpret and present analytics reports for social media and web platforms.
• Familiarity with HTML/CSS and work within various Content Management Systems (CMS) preferred. Capable of contributing to the development of long-range goals and strategic objectives.
• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).
• Advanced capabilities in Microsoft PowerPoint and Canva, with the ability to make executive-level adjustments and enhancements to support the Agency’s Executive Office for legislative updates, executive speaking engagements, and other high-profile presentations.
• Familiarity with office procedures, administrative practices, and workflow coordination.

Skills in:

• Skilled in writing, editing and/or proofreading documents for print, social media, websites, news media and publications using AP Style.
• Self-starter who can keep up and work independently in a fast-paced team environment. Strong organizational skills with the ability to plan, prioritize, and coordinate multiple work assignments and manage work independently.

Ability to:

• Ability to follow directions and be comfortable working independently with minimum supervision.
• Ability to build and maintain effective working relationships across teams and with external partners.
• Ability to contribute to the development of long-range goals and strategic objectives.

Minimum Qualifications:

Five years of professional or nonprofessional experience in news reporting, editing, public relations, public information, mass communications, journalism, and/or web design. Post-secondary education can substitute on a year-for-year basis for the required experience.

SPECIAL REQUIREMENTS: You will be required to provide your Social Security Number to conduct required verifications. Male applicants born on or after October 1, 1962, will not be eligible for hire or promotion in the Career Service, or appointment in the Selected Exempt Service (SES) or Senior Management Service (SMS), unless they are registered with the Selective Service System (SSS) before their 26th birthday, or have a Letter of Registration Exemption from the SSS.

THE FLORIDA DEPARTMENT OF TRANSPORTATION VALUES THE SERVICE VETERANS AND THEIR FAMILY MEMBERS HAVE GIVEN TO OUR COUNTRY AND SUPPORTS THE HIRING OF RETURNING SERVICE MEMBERS AND MILITARY SPOUSES.  If you are a preference-eligible applicant who receives notice of a hiring decision and believe that you were not afforded employment preference in accordance with applicable Florida law and regulation, you may file a written complaint within 60 calendar days from the date you receive the notice, requesting an investigation to the Florida Department of Veterans’ Affairs, Division of Benefits and Assistance, 9500 Bay Pines Boulevard, Room 214, St. Petersburg, Florida 33708.

THE FLORIDA DEPARTMENT OF TRANSPORTATION VALUES AND SUPPORTS EMPLOYMENT OF INDIVIDUALS WITH DISABILITIES.  QUALIFIED INDIVIDUALS WITH DISABILITIES ARE ENCOURAGED TO APPLY.  In accordance with Section 110.112, Florida Statutes, and the Florida Department of Transportation’s Individuals with Disabilities Affirmative Action Plan, the agency is committed to ensuring affirmative action and equal employment opportunity for qualified individuals with disabilities.  Upon request and as appropriate, reasonable accommodations to individuals with disabilities may be provided.  Please contact the Florida Department of Transportation’s Human Resources Office at (850) 414-5300 for assistance.  

The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer, and does not tolerate discrimination or violence in the workplace.

Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.

VETERANS’ PREFERENCE.  Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans’ Preference will receive preference in employment for Career Service vacancies and are encouraged to apply.  Certain service members may be eligible to receive waivers for postsecondary educational requirements.  Candidates claiming Veterans’ Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code.  Veterans’ Preference documentation requirements are available by clicking here.  All documentation is due by the close of the vacancy announcement.