DIGITAL MEDIA MANAGER - 71000511

Requisition No: 871035 

Agency: Department of Law Enforcement

Working Title: DIGITAL MEDIA MANAGER - 71000511

 Pay Plan: Career Service

Position Number: 71000511 

Salary:  $65,000.00 

Posting Closing Date: 03/18/2026 

Total Compensation Estimator Tool

Digital Media Manager

Office of the Executive Director

Office of Public Information

**Open-Competitive Opportunity**

POSITION SUMMARY:

The Digital Media Manager serves as the agency’s lead strategist and content creator for all social media platforms, working closely with the regional Public Information Officers (PIOs), and FDLE’s video production team to deliver cohesive, high‑impact digital content. This position is responsible for developing and executing a comprehensive social media strategy that advances the agency’s mission, strengthens public trust, and showcases FDLE’s services, initiatives, and daily work.

The Digital Media Manager must demonstrate strong leadership, strategic communication expertise, and a thorough understanding of the department’s programs and priorities. This role requires exceptional judgment, a professional demeanor, and the ability to communicate effectively on behalf of a statewide law enforcement agency. The role requires participation in a rotating monthly on‑call schedule to support urgent communications needs.

DUTIES & RESPONSIBILITIES:

Specific duties include:

• Serving as the lead for social media strategy, to include Facebook, X, Instagram, LinkedIn, YouTube and any other emerging platforms;
• Creating, editing, and publishing daily content across all social media platforms, ensuring accuracy, timeliness, and alignment with agency priorities;
• Collaborating with regional Public Information Officers (PIOs) and the video production team to produce cohesive, high‑quality, engaging digital content;
• Managing community engagement by monitoring comments, responding to inquiries, and identifying opportunities to strengthen public interaction;
• Developing and scheduling social media campaigns that highlight agency initiatives, operations, services, and member achievements;
• Enhancing and refine the agency’s social media voice, brand presence, and digital storytelling approach;
• Establishing and maintaining best practices for social media operations, including tone, style, accessibility, and crisis communication protocols;
• Designing graphics, multimedia products, and short‑form videos to support digital storytelling and increase audience engagement;
• Tracking analytics and performance metrics to evaluate content effectiveness and inform future strategy; and
• Supporting major events, press conferences, public safety campaigns, and statewide initiatives through coordinated digital content.

KNOWLEDGE, SKILLS & ABILITIES:

• Knowledge of AP Style, grammar, and punctuation for clear, accurate writing;
• Knowledge of public relations, public information, strategic communications, and best practices for government and public safety communication;
• Knowledge of social media platforms, trends, analytics tools, and strategies to maximize reach and engagement;
• Ability to establish and maintain effective working relationships with colleagues, PIOs, leadership, and external partners;
• Ability to analyze information and identify public information or communication needs;
• Ability to plan, organize, and coordinate work assignments in a fast paced environment;
• Ability to communicate effectively in both oral and written form, including drafting press releases, media advisories, and digital content;
• Ability to lead and execute a comprehensive social media strategy for a statewide law enforcement agency;
• Ability to plan, prepare, and disseminate news releases, speeches, talking points, and other communication materials as needed; and
• Ability to collaborate effectively with PIOs, the video team, leadership, and partner agencies to ensure cohesive messaging.

Note: Responses to qualifying questions must be clearly supported by the state application and any omission, falsification, or misrepresentation in the answering of the qualifying questions will be cause for immediate elimination from the selection process.

BASE SALARY:

• $ 65,000.00

HOW YOU WILL GROW:

FDLE recognizes the importance of growth and success while fostering a family-oriented work environment. We encourage our members to seek opportunities for professional growth through training, team building, and mentoring. Our four Fundamental Values of Service, Integrity, Respect and Quality will guide you as you embark on a lifelong career at FDLE.

OUR SALARY & BENEFITS:

Starting salary will be the minimum of the class pay range, unless otherwise dictated by FDLE’s pay policy. FDLE is a State of Florida Employer and offers a comprehensive benefits package, including:

• State of Florida Tuition Waiver Program;
• Paid holidays, vacation and sick leave;
• HMO and PPO health insurance options with premiums starting as low as $50 per month;
• $25,000 in automatic life insurance coverage;
• Multiple supplemental insurance options including: dental, vision, disability and more;
• Paid maternity leave and parental leave following the birth or adoption of a child;
• Pension and investment retirement plan options; and
• Tax deferred medical and child care reimbursement accounts.

ABOUT OUR AGENCY:

The Florida Department of Law Enforcement (FDLE) employs more than 2,000 members statewide – either at headquarters in Tallahassee or in one of seven regional operations centers (ROCs). Our mission is to promote public safety and strengthen domestic security. Click here for additional information about FDLE.

HIRING PROCESS:

You will be evaluated for this job based on your previous knowledge and experience. Additional reviews may be performed to screen for preferred qualifications, experience and education. Your qualifications will be based on knowledge, skills, and abilities and other elements relevant to this position supported by the information in your application. Qualifying questions will only be credited if verifiable by the information provided on your application including specifically required software/computer skills. You may be contacted to participate in a selection process which may consist of written exercises, work samples, skills tests, interviews, drug screen and fingerprinting.  You may be notified by email to participate in a selection process. Failure to reply within a designated timeframe may exclude you from further consideration. Future vacancies may be filled from this position advertisement.

BACKGROUND:

FDLE requires an extensive background process of all recommended applicants. The elements of a background include: financial credit check, criminal history of applicant and applicant’s immediate family or roommates, personal references, employment and education verifications (which includes official transcript(s)), drug screen and fingerprinting.  This information will be utilized to make the final hiring decision.

NOTES:

Preference will be given to current FDLE members who have satisfactorily completed at least six months of the probationary period for their current position.

REMINDERS:

1. Male applicants born on or after October 1, 1962, will not be eligible for hire or promotion unless they are registered with the Selective Services System (SSS) before their 26th birthday, or have a Letter of Registration Exemption from the SSS. For more information, please visit the SSS website: http://www.sss.gov.
2. If you are a retiree of the Florida Retirement System (FRS), please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida. Your current retirement benefits may be cancelled, suspended, or deemed ineligible depending upon the date of your retirement. 

The State of Florida hires only U.S. citizens and lawfully authorized alien workers.

The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer, and does not tolerate discrimination or violence in the workplace.

Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.

VETERANS’ PREFERENCE.  Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans’ Preference will receive preference in employment for Career Service vacancies and are encouraged to apply.  Certain service members may be eligible to receive waivers for postsecondary educational requirements.  Candidates claiming Veterans’ Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code.  Veterans’ Preference documentation requirements are available by clicking here.  All documentation is due by the close of the vacancy announcement.