GOVERNMENT ANALYST II - 64003615

Requisition No: 871528 

Agency: Department of Health

Working Title: GOVERNMENT ANALYST II - 64003615

 Pay Plan: Career Service

Position Number: 64003615 

Salary:  $53,917.08 - $55,000.00 / annually 

Posting Closing Date: 03/27/2026 

Total Compensation Estimator Tool

Florida Department of Health

Division of Medical Quality Assurance

Strategic Initiatives Lead

Internal Agency Opportunity

Applicants accepted only from Department of Health employees, (includes OPS, Career Service, SES or SMS employees). Applicants will not be accepted from outside of the department.

The Florida Department of Health, Division of Medical Quality Assurance (MQA) regulates health care practitioners and facilities through timely professional licensure, facility permitting, and administrative enforcement to preserve the health, safety, and welfare of the public. As a Government Analyst II, you will work under the direction of the Strategic Planning Services Manager within the Division Director’s Office to lead and execute strategic marketing initiatives, projects, and campaigns that align with organizational goals, support legislative implementation work, and keeps MQA at the forefront of health care regulation.

The person in this position is a dynamic and versatile professional responsible for leading the planning, execution, and management of strategic and legislative marketing initiatives within Strategic Planning Services. This position bridges the responsibilities of a marketing project manager and a marketing specialist, ensuring that marketing efforts are both strategically aligned with the agency’s goals and executed with precision. This role is critical in promoting MQA’s mission to regulate health care practitioners and facilities efficiently and effectively, ensuring compliance with state laws and enhancing public awareness of health care standards.

Summary of Duties:

• Lead Marketing Projects, Campaigns, and Initiatives: Develop detailed project plans for marketing initiatives that align with the organization’s strategic goals. This includes defining objectives, timelines, resources, and key performance indicators. Implement marketing campaigns according to strategic and legislative implementation plans, including digital marketing, content marketing, event planning, and public relations to promote regulatory updates, compliance initiatives, and health care standards. Oversee marketing programs that align with the agency’s strategic goals, focusing on regulatory compliance, public awareness, and stakeholder engagement.
• Content Development: Create and curate visual, promotional, and written content that supports the strategic goals of the organization (e.g., newsletters, infographics, videos, website content, email campaigns, direct mail, press releases, etc.) and adheres to brand guidelines, conveying the organization’s strategic and legislative messages effectively and increasing the visibility and engagement with health care applicants, practitioners, and consumers. Develop and update training manuals and presentations and provide training, instruction, and guidance to staff as needed. Adjust content as needed based on target audience engagement and/or feedback.
• Cross-Functional Collaboration: Coordinate with the Communications Specialist, marketing specialists in program offices, and management to ensure marketing initiatives, projects, and campaigns are integrated with broader organizational strategies. Assist with the preparation and proofreading of statutorily required reports at a high standard.
• Budget Management: Assist with overseeing the budgeting process for marketing initiatives, projects, and campaigns, ensuring that resources are allocated efficiently, and expenditures align with the strategic priorities. Inventory and conduct routine supply audits for marketing collateral crash kits.
• Data Analysis and Performance Reporting: Analyze, track, and report monthly on campaign and project progress through metrics like engagement, conversion rates, and ROI, providing insights to improve effectiveness and adjusting as needed to ensure that strategic objectives are met. Conduct market research on industry trends, stakeholder needs, and competitor activities to inform marketing strategies and ensure the agency remains at the forefront of health care regulation. Identify areas for improvement in marketing strategies and tactics, present recommendations to management, and implement changes to optimize results.

Minimum Qualifications and Experience:

• Ability to collect, evaluate and analyze data to develop alternative recommendations, solve problems, document workflow and other activities relating to the improvement of operational and management practices.
• Ability to work independently in a fast-paced regulatory environment.
• Experience working with public health agencies or regulatory agencies.
• Experience working with organizations that provide services to the public and/or government sector.
• Experience developing and maintaining detailed project plans and leading and managing projects.
• Three years of experience within the immediate past 10 years as the lead/primary marketing manager.
• Three years of developing tailored messaging and creative concepts for targeted market areas.
• Three years of experience producing, delivering, deploying, and evaluating the outcomes of media campaigns.
• Three years of experience with consulting services and media campaigns, including effective media planning and coordination, integrated communications strategy and robust marketing planning across a wide spectrum of channels, including but not limited to broadcast and cable television, radio, print, direct mail, out of home, digital display, streaming video and audio and social media.

Florida Department of Health Mission, Vision, and Values:

Mission:

To protect, promote & improve the health of all people in Florida through integrated state, county & community efforts.

Vision:

To be the Healthiest State in the Nation.

Values:

I nnovation: We search for creative solutions and manage resources wisely.

C ollaboration: We use teamwork to achieve common goals & solve problems.

A ccountability: We perform with integrity & respect.

R esponsiveness: We achieve our mission by serving our customers & engaging our partners.

E xcellence: We promote quality outcomes through learning & continuous performance improvement.

Where You Will Work:

Our office is located in the Southwood area of Tallahassee in the Capital Circle Office Complex at:

4042 Bald Cypress Way

Tallahassee, FL 32399

This is a fully on-site position based in Tallahassee. Employees are required to work from our Tallahassee office five days per week with no regular telework or remote option.

The Benefits of Working for the State of Florida:

Working for the State of Florida is more than a paycheck. The State’s total compensation package for employees features a highly competitive set of employee benefits including:

• Annual and Sick Leave benefits;
• Nine paid holidays and one Personal Holiday each year;
• State Group Insurance coverage options, including health, life, dental, vision, and other supplemental insurance options;
• Retirement plan options, including employer contributions

(For more information, please click www.myfrs.com);

• Flexible Spending Accounts;
• Tuition waivers;
• And more!

For a more complete list of benefits, including monthly costs, visit www.mybenefits.myflorida.com.

Please be advised:

Your responses to qualifying questions for this position must be verifiable by documentation provided through the electronic application process.  

This position requires a security background check and/or drug screening and participation in direct deposit. Any misrepresentations or omissions will disqualify you from employment consideration. Note: You will be required to provide your Social Security Number (SSN) in order to conduct this background check Successful completion of a drug test is a condition of employment for safety-sensitive positions.

Male applicants born on or after October 1, 1962, will not be eligible for hire or promotion unless they are registered with the Selective Services System (SSS) before their 26th birthday, or have a Letter of Registration Exemption from the SSS. For more information, please visit the SSS website: http://www.sss.gov 

If you are a retiree of the Florida Retirement System (FRS), please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida.  Your current retirement benefits may be canceled, suspended or deemed ineligible depending upon the date of your retirement. 

The successful candidate will be required to complete the Form I-9 and that information will be verified using the E-Verify system.  E-Verify is operated by the Department of Homeland Security in partnership with the Social Security Administration to verify employment eligibility.   

Incumbents may be required to perform emergency duty before, during, and/or beyond normal work hours or days.

All Florida Department of Health positions require the incumbent to be able to learn and communicate effectively, orally and in writing, in English. Applicants who do not meet this requirement will not be considered.  

The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer and does not tolerate discrimination or violence in the workplace. 

Applicants requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-877-562-7287). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation. 

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act. 

Florida has the third largest population of veterans in the nation with more than 1.5 million service men and women.  The Florida Department of Health (department) is committed to serving members of the United States Armed Forces, veterans and their families by encouraging them to apply for vacancies that fit their area of knowledge and/or expertise.  Through the Department's VALOR program, which expedites licensing for military veterans, the Department also waives initial licensing and application fees for military veterans who apply for a health care professional license within 60 months of an honorable discharge. These initiatives help ensure that the transition from military service into the workforce is as smooth as possible and reflects our appreciation for the dedication devoted to protecting our country.    

Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.

VETERANS’ PREFERENCE.  Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans’ Preference will receive preference in employment for Career Service vacancies and are encouraged to apply.  Certain service members may be eligible to receive waivers for postsecondary educational requirements.  Candidates claiming Veterans’ Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code.  Veterans’ Preference documentation requirements are available by clicking here.  All documentation is due by the close of the vacancy announcement.